Does your website let you interact with your audience? At Tech Maven Consulting, we not only build you a website, we build an entirely unique experience and ensure it’s an intuitive experience for the website owner, but more importantly, your clients.
As a customer you might be thinking “I need a website”. Or maybe you already have one. But let me ask you more directly. Do you have a website that serves a purpose?
Maybe you’re confused at this point. I have a website. Isn’t that enough? It might be, but probably not. A website might simply be a place that displays static information and images about something you want the world to know about. That’s great. Maybe you’ve got some important information that is really useful for people and the website you have presents all of that information as intended. But now let’s talk about it.
As stated a website is simply a place to display information. Whereas Web Applications and Business Intelligence Platforms are experiences with dynamic data. Web Applications and Business Intelligence Platforms straddle a line where they are both relatively similar. They both have dynamic data interactions where information is collected and displayed back to the website owner or client, but with a Business Intelligence Platform, the collected data is used in more purposeful ways.
Think of a web application as singular form and data tool. A form collects the data and you get a tabular result for that form. Maybe you get some auto generated emails based on form actions you’ve defined against the form. With a Business Intelligence Platform, you collect data and get results in a variety of different ways and linkage between data sets and across forms, allowing the forms and data to be significantly more powerful in there use.
Let’s say your specialty is real estate. Maybe you’ve got a website or some sort of paid solution that does what you need it to. That is display a property listing and your contact info. What if it could do more? What if you could build a niche lead application that could help you generate more revenue? What if you could link sections of information about the property to specific customer inquiries?
Let’s say you have a property listing and it says 2 and 1/2 baths. You’ve got some photos, but for your client, putting all of that together mentally, maybe that’s a challenge. They simply can’t visualize what this means with the photos you’ve uploaded. What if you create a link to the label that generates a form, clearly identifying that the client is inquiring about the bathroom situation. A potential buyer submits the form and you get an email in your inbox requesting more information.. Now that the communication is completely clear, you go out to the home and do a walk through video and send that back over to your client. The client buys the home because of the clarity made by the Business Intelligence Platform that was designed because you wanted a unique user experience for your customers.
It’s not all that simple I get it. And I’ve only exposed one form and one interaction. As with the suggestion of a Business Intelligence Platform, we can do that with any part of the property information you want to do that with. We can create a user experience for each label or specific keywords throughout the content. We can link that back to the specific property. Later on we can use metrics to determine the most clicked on item that is giving potential clients issues and establish a business procedure to solve the problem.
So now let me ask you again. Do you have a website that serves a purpose?
